How I work
- 01Review of the campaign values that arrive in Matomo today
- 02Workshop on the naming convention, channels and who approves new values
- 03Setting up Feinwerk Campaigns in the pilot
- 04Onboarding your team and your agencies
Why conventions fail in daily work
Whether a company can analyse its campaigns is rarely decided in the report, but when the link is built. The rules usually exist. They just do not hold, for three reasons:
- The rule lives in a file. It sits in a spreadsheet or a PDF. Whoever builds a link under time pressure does not look it up but writes from memory.
- Every handover dilutes it. With every new colleague, every new agency and every new channel, sources and campaigns get written a little differently.
- Nobody sees whether it holds. Whether a link is built correctly and the measurement works often only shows when figures are missing from the monthly report.
What I implement with you
- Review in Matomo Which sources, mediums and campaign names arrive today, and which mean the same thing? This shows where your reports fall apart.
- Workshop on the naming convention We define which values and channels exist, how campaign names are built and who approves new values.
- Setting up Feinwerk Campaigns In the pilot I set up your workspace with the convention, your websites and, if you have it, Matomo. The convention then lives in the link builder: whoever builds a link picks from your values instead of looking them up.
- Onboarding team and agencies I show your team and your agencies how to build links, request new values and check campaigns before launch.
What you have afterwards
- One standard that your team and every agency work by, with a clear approval for new values
- Checked landing pages: the instant check finds lost parameters, wrong site IDs and expired certificates before the budget runs
- With Matomo, results per campaign and per link that your team can read without Matomo training
- A history of who changed what and when, even when an agency changes
Feinwerk Campaigns in the pilot
Feinwerk Campaigns is our sister brand’s tool for campaign links, hosted in Germany. During the pilot phase Feinwerk takes on a small number of marketing teams and agencies and sets up the first workspace together with them. With this service I provide the consulting around it: from the convention to the first checked campaign.
If you want to tackle this for your company, write to me via the contact form. You can also request the pilot itself directly from Feinwerk Campaigns.
