Matomo specialist for agencies
Agencies know their clients, their brand, campaigns and website. But they often lack in-house expertise for Matomo and web analytics. I work with your client as a Matomo specialist on behalf of your agency and advise them, while you take care of your own topics. Whether as part of your team or officially as an external specialist is up to you and your client.
How I work
- 01Agree with you on goals, roles and how I appear to the client
- 02Advice and workshops with the client on your behalf
- 03Implementation together with your development team
- 04Knowledge transfer so your team takes on more itself
What working with agencies looks like
You bring me into your project as the Matomo specialist. You take care of concept, design, campaigns or development, I take care of the measurement concept, Matomo setup, privacy settings and analysis. Your client gets both from one project, and you do not have to build up the expertise yourself.
Two models, whichever fits
- As part of your team I work as a freelance member of your agency and represent you at the client.
- As an external specialist your agency officially brings me in as the Matomo specialist.
Invoicing goes through your agency or directly to the client, whichever you and your client prefer.
When your agency looks after many client instances
- Matomo in your agency’s look with Matomo’s White Label plugin, your agency’s logo and colours appear instead of Matomo’s
- One account per client permissions per website, so every client sees only their own data
- Monitoring every instance Sentinel reports missing visits, silent goals and bot spikes before the client notices
- Reports for clients share dashboards read-only and send them regularly as email reports
Typical occasions
- A client switches from Google Analytics to Matomo
- A GA4 or GTM setup needs an audit or a clean implementation
- A relaunch should be measured properly from day one
- The client wants to measure without cookies and with little data
- The numbers in Matomo do not match other sources
- A pitch needs well-founded statements on web analytics and privacy
What your agency gains
- Matomo expertise in the project without your own specialist team
- You keep the project and the coordination with your client
- Your team learns along the way and gradually takes on more itself
FAQ
Frequently asked questions
How do I appear to the client?
Both ways are possible. Either as a freelance member of your agency, so as part of your team, or officially as an external specialist your agency brings in. We agree beforehand what my role is and which topics I cover. Towards the client we speak with one voice.
How is it invoiced?
Again, as it suits you and your client. I invoice either your agency or the client directly; I use both models. The project and the coordination of the overall undertaking stay with you.
Can my team learn along the way?
Gladly. Your team takes part in workshops and implementation and gradually takes on more itself. For specialist topics such as performance, security or custom plugins I remain available.
Related
Questions about this?
In an intro call we'll clarify where you stand and whether I'm the right fit.
Your contactPeter Boehlke, Matomo consultant from Munich, 17 years in the Matomo team