Matomo consulting
Matomo, set up properly and understood.
Matomo is more than a tracking code. For numbers to add up, reports to load quickly and your team to trust the data, measurement concept, technology and privacy have to fit together. That is exactly where I help: independent, hands-on and with the experience of being part of the Matomo team since 2009.
Some teams are just starting and need a concept, others have an instance that has grown over the years and whose numbers no longer match, or a server that hits its limits with every campaign. In the end your team should understand the setup and be able to carry it on.
Matomo is my main focus, but not my only tool: I also create audits for Google Analytics 4 and Google Tag Manager and implement tracking there, especially when both systems run in parallel or a switch is coming.
- Marketing teamsMeasure campaigns, goals and conversions properly and turn them into decisions.
- BI and IT teamsRun, scale and secure Matomo and connect it to a data warehouse or BI.
- Public authoritiesMeasure with little data, meet requirements and run the instance securely.
- Agencies →I advise your clients on Matomo as a specialist on your behalf, while you take care of your topics.
The topics at a glance
Measure and understand
Before data flows, we clarify what you want to know. Then we measure what really counts, configure it with little data and make it available where your team already works.
- Consulting & tracking conceptAgree on what to measure and why, before the first tag goes live.
- Cookieless & privacy settingsImplemented cleanly on the technical side. Legal assessment stays with your legal advisers.
- Integrations & APIsMatomo data where your team already works.
- GA4 & Google Tag ManagerAudits and tracking implementations for Google Analytics 4 and Google Tag Manager.
Operate and secure
A Matomo instance has to run fast, stable and secure. I review what is there, plan the right infrastructure and harden application and server.
- Matomo auditFrom tracking code to report. What works, what is missing, what comes first.
- Setup & infrastructureMatomo set up properly, on your server or in your cloud.
- Performance & analysisWhen reports hang, archiving fails or the instance reaches its limits.
- Security & hardeningSecure your Matomo instance before someone else tests it. From the application down to the operating system.
Extend and enable
If Matomo cannot do something yet, I develop a plugin. So your team becomes independent, there is training and support in day-to-day work. And for agencies I bring Matomo expertise straight into the client project.
For agencies
Your Matomo specialist in the client project.
Many agencies lack the in-house Matomo and web analytics expertise to support their clients on it. Then I work with your client as a specialist on your behalf and advise them, while you take care of your own topics.
- As part of your team or officially as an external specialist
- Invoicing via your agency or directly with the client
- Also for GA4 and Google Tag Manager
Working together
How we work together.
- 01Intro call30 minutes via video. We clarify where you stand, what you want to achieve and whether I am the right fit.
- 02AssessmentA look at setup, data and goals, depending on the situation as a quick check, audit or workshop with your team.
- 03ImplementationTogether with your team, in steps you can follow. No black box, no dependency.
- 04HandoverDocumentation, training and, if you like, regular office hours so your team can carry on independently.
Hosting, operations & plugins
What sonora doesn't do, feinwerk.io does.
sonora focuses on consulting and implementation. If you don't want to run Matomo yourself or are looking for a ready-made plugin, I recommend our sister brand.
Freelancing with sonora since 2007, part of the Matomo team since 2009, back when it was still called Piwik. Based in Munich, working for companies, public authorities and agencies.
Projects for, among others
FAQ
Frequently asked questions
How does working together start?
It starts with an intro call, 30 minutes via video. We clarify where you stand with Matomo and what you need. Afterwards you get a proposal for the next steps, from a single audit to ongoing support for your team.
How long have you been working with Matomo?
Since 2009, back when Matomo was still called Piwik. I have been part of the Matomo team ever since, and since 2026 I have also been a Matomo Implementation Partner. I have been freelancing with sonora since 2007.
We already use Matomo. Is an outside view worth it?
Instances that have grown over the years often have duplicate page views, bot traffic or archiving that can no longer keep up. The quick check gives you a first assessment in two minutes, the audit reviews everything systematically.
Do you only work with Matomo?
Matomo is my main focus. But I also create audits for Google Analytics 4 and Google Tag Manager and implement tracking there, often in projects where both systems run in parallel or a switch is coming.
Do you also work for agencies?
Yes, it is a large part of my work. Many agencies lack the in-house Matomo expertise to support their clients on it. Then I work with the client as a specialist on their behalf and advise them, while the agency takes care of its own topics.
Is cookieless tracking with Matomo GDPR compliant?
Whether your setup is allowed without consent is a legal question for your data protection or legal advisor. I make sure the technical implementation is configured cleanly and documented.
Can you connect Matomo to our systems?
Yes, via the Reporting API or raw data exports, for example to Power BI, Looker Studio, a data warehouse or your CRM. If no solution exists yet, I develop a plugin.
Do you also handle hosting and operations?
sonora advises, implements and trains. Hosting, operations with an SLA and ready-made plugins for Matomo are offered by our sister brand feinwerk.io. That keeps consulting and operations clearly separated.
Book an intro call.
30 minutes via video · anfrage@sonora.de · +49 89 800 44 608