Matomo knowledge

How campaigns, events and the Tag Manager work in Matomo, what Matomo counts as a visitor and how to set it up with little data. From practice since 2009, with a clear point of view instead of a feature list.

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Tag Manager, events, campaigns and what Matomo counts as a visitor.

Campaign tracking with Matomo →Parameters, naming convention, typical mistakes and analysing campaign links.Matomo URL builder →Build campaign links in your browser, with a spelling check.

News and opinion in the blogCurrent topics such as security issues, legislation and tools are in the blog.To the blog →

Rather ask directly?In an intro call we'll look at your setup together.Book an intro call

Matomo knowledge

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Matomo know-how, once a month.