Enter the target address and at least the campaign name. The finished link appears below, together with hints if a value does not match the convention. “Fix the spelling” writes all values in lower case, replaces umlauts and turns spaces into hyphens.
More parameters
What the builder checks
- Required values: a valid target address and the campaign name.
- Spelling: only lower-case letters, digits, hyphen and underscore. Otherwise the report quickly shows two rows for the same source.
- Personal data: values containing @ look like an email address and do not belong in a link.
- Duplicate parameters: if the target address already contains campaign parameters, it is unclear which ones apply.
- Patterns and pairs: hints if the campaign name follows no fixed pattern or if source and medium are not set together.
Why these rules matter and how to analyse the campaigns afterwards is explained in Campaign tracking with Matomo.
How to use the link
- Only for links from outside. Newsletters, ads, social media posts, QR codes and PDFs. On your own website, a campaign link starts a new visit in Matomo.
- Test before launch. Open the link with “Test link” and check in the address bar that all parameters arrive. Redirects and link shorteners sometimes cut them off. Your test counts as a campaign visit unless you exclude your own visits in Matomo.
- Check the report. After the first click, the campaign appears under Acquisition > Campaigns as soon as Matomo has processed the reports.
For teams and agencies
For teams, our sister brand built Feinwerk Campaigns. There your convention lives in the link builder, everyone picks from the same values, an admin approves new values, and the instant check finds lost parameters and wrong site IDs before launch. How I introduce such a standard is described under Introducing campaign governance.