Matomo in Shopware 6: plugins, Tag Manager and orders from the server

Shopware 6 allows your own code in the storefront, so a tracking code is quickly built in. It gets difficult with the data only the shop knows: which product is viewed, what is in the cart and what was ordered. For this, there are plugins that pass this data to Matomo or to Matomo Tag Manager, and one that reports everything from the server.

The plugins in the Shopware Store

Plugin	Vendor	Way	E-commerce	Notes
Matomo Tracking and Ecommerce	Martin Eisenführer	tracking code	product, cart, order with revenue, tax, shipping and discount	since 2020, no Tag Manager, consent from Shopware or via its own cookie name
Matomo Tracking and Ecommerce	Campit	tracking code	product, cart, order	connects to several consent tools, also Shopware Cloud
Matomo Tag Manager	Campit	Tag Manager	e-commerce data layer for your own tags	container plus data layer, also Shopware Cloud
Server-side Matomo tracking	Konpio	server	full e-commerce data since version 3	without cookies, compatibility stated up to Shopware 6.7.8

All four are subscriptions with a free trial month. There is also a free plugin by Alexander Müller outside the store that only outputs the tracking code, without e-commerce and without consent. Matomo’s list of integrations names Campit and Alexander Müller.

A plugin is only as good as its maintenance. Check the supported Shopware versions, the date of the last change in the changelog and which e-commerce data it actually reports.

E-commerce via the Tag Manager

If you already work with Matomo Tag Manager, what you need from the plugin above all is a data layer: product, category, cart and order as data that triggers and tags can access. The tracking itself then runs in the Tag Manager and can be changed in Matomo without touching the plugin. Campit offers a separate plugin for this. How containers, triggers and variables work together is covered in Matomo Tag Manager.

Orders from the server

In the browser, orders get lost: through ad blockers, thank-you pages that do not load or missing consent to cookies. Matomo therefore describes a hybrid approach: page views keep coming from the browser, while the shop reports cart and orders from the server to the Tracking API. For this, the shop stores Matomo’s visitor ID and the source with each order so the order lands with the right visit, and flags reported orders so none is counted twice. According to its own guide, Matomo does not yet fully support refunds and partial refunds in this setup.

In the Shopware Store, Konpio’s plugin reports everything from the server, without cookies. How orders go from Matomo on to ad platforms is covered in Conversions API.

Shopware’s cookie consent

Shopware comes with its own cookie consent. Matomo belongs in the Statistics and Tracking group there, and the plugins register their cookies in this place. Since version 6.7.3, a rule applies that surprises many:

• Shopware stores a hash of the whole cookie configuration, with names, descriptions and lifetimes.
• Every change counts: if a plugin adds, changes or removes a cookie, the value changes.
• Then everything starts over: Shopware deletes all non-essential cookies, including Matomo’s, and asks for consent again.

For Matomo, this means: after a plugin update, recognition can be reset at a stroke, and until consent is given again, Matomo measures without cookies or not at all, depending on the plugin. Plan such updates and read the numbers afterwards with this in mind.

Sources

As of 12 November 2026

• Matomo: Integrations
• Matomo: Measuring 100% of e-commerce interactions with server-side tracking
• Shopware Store: Matomo Tracking and Ecommerce (Martin Eisenführer)
• Shopware Store: Matomo Tracking and Ecommerce (Campit)
• Shopware Store: Matomo Tag Manager (Campit)
• Shopware Store: Server-side Matomo tracking (Konpio)
• Shopware: Cookie consent